When you think of spring, you might think of spring cleaning, spring recycling, or upcycling and re-purposing old furniture for a fresh new look. Your probably don’t immediately think about planning your blog content.
Planning your Blog Content this Spring
The vibes of spring should definitely have an influence on planning your blog content, though. Spring is all about new life, and your blog can always benefit from being given a bit more life. Recycling and re-purposing isn’t just for furniture and Gok Wan (or if you share my taste, Max McMurdo ;-))
When you publish a blog post, you give it life. When you re-purpose your content, you breathe new life into it. The more life your content has, the more likely it is to be noticed, shared, and have the impact on your people that you want it to.
How can I Re-purpose my Content?
Re-purposing is simple, really. You simply take your content and re-format it so that it can be consumed in a different way. For example you could turn it into an infographic for Pinterest, an audio file, or a video.
Giving your content all this extra life means you’re more likely to reach as many of your people as possible. Not everyone like to consume content in the same way, so creating all these different versions of your content helps to make it accessible to as much of your audience as possible.
Here’s a Handy List!
Now you’re convinced, you just to know all the ways you can re-purpose, right? Well don’t go anywhere, I’ve got you 😉
- New blog post
Re-purpose the original idea for the blog post and write a brand new post. You could come at it from a different angel, or use parts of the original text and expand on them.
- Slide Deck
If your post is useful, shares tips and tricks, or teaches someone how to do something, you could turn it into a Powerpoint slideshow and share it on LinkedIn’s Slideshare.
Turn the details of the post into a visual representation of the information included. This is great for Pinterest sharing.
Slightly different from an infographic, and instructographic usually includes step by step instructions for how to do something, but in a visual form. Again, a good one for Pinterest.
- Refresh & republish
A good way to get a really quick win is to go back to an old post, give it a bit of a refresh, then republish it. You can update the text a little, add new images, give the SEO a once over, and hit publish (again!)
- Email series
Could you turn your blog post into an email series to send out to your subscribers? Think about breaking the post up into bite size chunks, expanding upon each section, and adding a key takeaway to each email.
Lots of bloggers choose to take a blog series, or lots of their blog posts, and turn them into an e-book. Self publishing is easier than ever now, but you need to make sure to research all the options beforehand.
- Guest post
Similar to refreshing and republishing, you could give your post the once over before submitting it as a guest post to improve your back links.
If you run a blog series, it would probably work just as well as a podcast. Maybe you’re an expert on something and could talk about it in more depth on a podcast in order to help others.
- Audio file
This really is as simple as recording an audio version of your blog posts. It offers your audience another way to consume the content, and also makes your blog more accessible.
Could you turn your post into a great video? again, people not want or have time to read your content, but they may well watch it!
- Turn into more posts
This works especially well for big, fleshy, evergreen posts. Break the content up and flesh it out, turning it into 3 or more posts, each one adding more value.
- Turn into a list
If your post gives lots of good tips, could you turn these into a list post? People love a good list, and it’s a nice quick way to take in new information. Lists also tend to be highly shareable.
- Turn into a blog post series
If you have a couple of posts on a topic you could talk about for hours, think of a catchy name and run it as a series. Aim to have your post live at the same day and time every week (or fortnight/month) so that people know to come back. Create a graphic for the series and spread the word on social media.
- Video series
*See blog post series
- Facebook live series
*See blog post series
- Periscope series
*See blog post series
- Instagram posts
Our instagram captions are a lot like mini blog posts, so why not use portions of text from your posts as captions?
- Instagram stories
You could use images, text, or even talk about your post or post topic in Instagram stories. A good way to do this is to introduce the topic a couple of days before the post goes live, and then jump on stories when it’s live to ‘announce’ it.
Take quotable sections of your post and turn them into shareable quote images for Facebook, Twitter, Instagram or Pinterest.
- Facebook post
We all do that thing where we add a link to our posts on Facebook, share it to our page, and hope for the best, right? The thing is, Facebook doesn’t want our audience to leave Facebook, and our audience doesn’t really want to leave either. So why not use your content to publish a big fleshy, informative post on Facebook?Facebook will show it to people, your people won’t feel spammed because you won’t be ramming a link down their throat, so they’ll be more likely to visit your page. On your page, they’ll find the link to your blog and posts, and voila!
What have I missed?
Have I missed any gems? I’d love it if you shared with me how you re-purpose your content! Leave a comment below, or grab me on any of the social platforms below.