Blogging, Mindset

How to Start a Successful Blog Using Mindset & Visualisation

Visualisation is an amazing tool for lots of parts of your life. Visualise saying no to the extra slice of cake, visualise yourself finally finishing that 5k (or 1k in my case!) What about using visualisation techniques to work out how to start a successful blog? Can it work?


The answer is absolutely yes! Not only is the answer yes, I’d go so far as to say it’s probably one of the first things you should do after you decide to start your blog.



How to Start a Successful Blog


There are lot of factors involved in starting and running a successful and sustainable blog, many of which I’ve talked about before. I’ve also talked before about the biggest thing that makes most bloggers give up in their first year of blogging.


Before you start thinking about which tools you need to be productive, what email marketing provider to use, or even which platform and host is best, you need to know what your end game is.


I wish I’d have known when I first started out what my blogging superpower was, and where I saw my blog going. The reality, though, like lots of bloggers, is that I pretty much wasted my first year. I floated around doing this and that, not really knowing where I wanted to go, what I wanted to talk about, or how I could help anyone with my blog.



Why does visualisation matter?


If I could go back and start again, I wouldn’t start by choosing self hosted, or start building an email list sooner (okay, I probs would do those things too), but I’d start by spending some serious time working out exactly what my end game was.


This is where visualisation comes in. Visualisation is one of the most important blogging tools you have at your disposal, and it’s right there in your head! In fact, it was after reading Pat Flynn’s book Will it Fly that I realised just how important visualisation was’ template for my own blogging journey.


Pat Flynn talks you through a visualisation process whereby you picture exactly where you want your life to be in 5 years. It might feel like a vanity task to begin with, but it starts to make sense the further you get into the exercise.





Visualisation is an amazing tool for lots of parts of your life. Visualise saying no to the extra slice of cake, visualise yourself finally finishing that 5k (or 1k in my case!) What about using visualisation techniques to work out how to start a successful blog? Can it work?



Think big!


The thing with this exercise is that you don’t have to hold anything back. In fact, I’d encourage you not to. The aim is to picture absolutely everything about your dream life in 5 years time. Does it involve total financial security, well behaved and well rounded kids, always having a smile on your face, or simply not having to face the morning commute?


Whatever you can imagine, you can visualise. And once you’ve visualised it, you can work it backwards and create specific and actionable goals and tasks to get you there.



The End is Just the Beginning


My task for you is to start right at the end of your blogging journey or career. Take some time out with a pen and paper and write down the details of this scenario, totally personalised to yourself, of course.


It’s years from today (how many is up to you), and you’ve just finished talking to {…} You’ve talked for hours, maybe even days or weeks, and you’ve agreed it’s time to hang up your blogging boots. You’ve achieved {…}, {…}, and {…},and you know it’s time to move on.


As well as filling in the blanks, I want you to write a blog post too. We’re not going to publish it, it’s just going to sit in your drafts, there for you to view if you ever need to remind yourself of your end game, your blogging why. Your blog post should be a kind of goodbye to your audience, and should touch on all the things you have achieved throughout your time as a blogger.


Think outside the box a little with your post. Who would you thank and why? How will your audience remember you? How will you remember your time as a blogger?



Create a vision board


Now you’ve written your business obituary, you can create a vision board to sit alongside it. You could even add some or all of the images from your vision board to your goodbye post.


Your vision board can include images that show your blog, your blog life, your lifestyle, and even your personal life. It should be a total representation of your life in 5 years (or more, depending on when you decided to hang up your boots 😉 )


Display your board with pride. Print it out and frame it prominently above your work space, or anywhere that you’ll see it every day. It will serve as a visual reminder of why you’re hustling every day, and a boost on the days when you’re not feeling it, or you feel like you’ve lost your mojo.



Remember those days pre-kids when you had all the spare cash you needed (and probably wish you'd saved) and you weren't Googling daily money saving tips 3 times an hour? Yeah, me neither!



Set Achievable Goals


So far, all this visualisation probably feels a bit like being in dreamland. But this is where it starts to get real.


The next step is to use your blog obituary, your goodbye post, and your vision board to create measurable and actionable goals. First, start by breaking down your end game into yearly goals. what will you achieve in year 4, year 3, 2, and 1 (work backwards). Notice I’m saying “what will you achieve” and not “what do you want to achieve”. The key to this is that you absolutely believe you will achieve these things. Without that certainty, it’s all just a pipe dream. If you don’t truly believe you can be successful, then you probably won’t be.


Remember, success isn’t the same for everyone. Whatever you want from your life is your own version of success, so forget traditional or expected goals. If you simply want to earn enough money to not have to check your bank balance before buying a McDonald’s then go forth and smash it!


Once you have your yearly goals, you can start focusing on year 1. What will you need to do to achieve those goals? You can start to get really specific here; will you need to build a loyal audience, build a PR contacts list, take a photography course, design an e-product?


Then I want you to drill it down even further. If you want to make £500 in year 1, including some revenue from sales of your own product, then you’ll probably need to build a loyal engaged audience who will buy an e-product from you. How will you do that? Will you need to get your audience on your email list so you can eventually sell to them? If so, how will you get them to sign up? Will you need to offer them something for free in the short term to get them on your list?


These specifics are the basis for turning your year 1 goals into quarterly actions. The final step is to drill down again into each quarterly action and create monthly tasks.



Now you Know How to Start a Successful Blog


With what first felt like a pointless, vanity exercise, you should now have a set of specific, measurable, and actionable tasks to work on, all of which are specifically designed to get you to your personal, unique end game.


The best thing about this visualisation exercise is that you can use it for anything you like, and as many times as you like. Say you decide a year down the line to totally change the direction of your blog, simply do the exercise over and set new goals.




Grab the planner & workbook to set your goals!


The 7 days to ultimate blog productivity planner has all the goal setting and planning sheets you’ll need to complete the visualisation exercise, with the added bonus of a total set up guide for all the productivity tools you’ll need to run your successful blog.


Grab yours now!


7 Days to Ultimate Blog Organisation



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