Subscribe. Eurgh, what a horrible word. Yet all your MailChimp forms have it prominently on the call to action button. But if MailChimp itself doesn’t offer a customisation tool for this, you’re probably left wondering how to change the MailChimp subscribe button text.
How To Change the MailChimp Subscribe Button Text
While changing the button text on your subscribe forms does involve a tiny bit of HTML editing, it’s actually waaaay simpler than you might think. But before you start changing things up, it’s worth thinking about why you need to change your button CTA (Call to Action) text, and how signing up is going to serve your audience.
Are you offering your people huge value? Are you offering the solution to a problem they’re having, or an epic freebie that’s going to change their lives for the better? Maybe you’re going toteach them something they need to know, or let give them exclusive info they won’t get from your main platforms. If you haven’t answered yes to any of those, and you don’t have a clear idea of why you want people to sign up to your mailing list, then you need to think about your why before you start investing brain power in HTML.
What’s Your Why?
So why do you want people to sign up to your mailing list? Are you offering them amazing value? Maybe you’re going to teach them something they need to know, or give them an epic freebie that’s going to change a part of their life. Are you going to give them a solution to a problem they’re having?
If you haven’t answered yes to any of that, and you don’t have a clear idea of why you want to get people on your list, then now is the time to block out an hour or two in your diary and write your business plan.
I know, I know, you write a blog and you’re not the next Chris Ducker. But here’s the thing; if you have any intention of making money from your blog, then you are. You do have an online business, and you are an entrepreneur.
e.g. “many entrepreneurs see potential in this market”
Okay, I’m convinced! So how the hell do I write a business plan?!
Right, now I know my why, what should I be saying instead of ‘subscribe’?
- Let’s Go!
- Join [x number of] folks
- Start reading
- Get started
- Let’s begin
- I love learning
- Yes, take me there
- Learn more
- Come on in!
- Try for free
- Discover insights
- Free your inner [quality]
- Find answers
- Feed your brain
- Start saving time
- Unlock your creativity
- Show me something new
- Send me the [special something]!
- Join the movement
- Begin learning
21. HELL YEAH!!
How to change the MailChimp subscribe button text
<div class=”clear”><input type=”submit” value=”Subscribe” name=”subscribe” id=”mc-embedded-subscribe” class=”button”></div>
<div class=”clear”><input type=”submit” value=”Hell Yeah!” name=”subscribe” id=”mc-embedded-subscribe” class=”button”></div>